Posts with the category ‘Brand Management’

The Evolution of the Account Manager

Role of the marketing account manager has changed.

When Julie and I met (at Doner advertising agency – on Pratt Street – twenty years ago), the world of marketing communications was more clearly defined.  Clients hired agencies to create “integrated” campaigns, which consisted of mass media advertising with some coordinated PR coverage around the same theme.  And, everyone knew their… Read More…

Walking (and Talking) Your Brand

Creating a compelling, proprietary impression of your organization, program, product, or service is the overarching job of your communications efforts. A brand lives apart from any one specific entity it represents. It endures. It adds value. Yet, the components that govern the quality of the impression you seek extend well beyond the… Read More…